For years, every time Milan and Simon sat down at a restaurant and asked for a non-alcoholic alternative to wine, they were met with a familiar letdown.
Either there was nothing.
Or worse — a de-alcoholised wine that tasted like a flat imitation of the real thing. Nothing quite sipped like a crisp, mineral white or a bold, structured red.
What they realised was simple:
Wine wasn’t made to be dealcoholized. So, they stopped searching.
And started engineering.Armed with bio-engineering degrees, and an appetite for flavour, they went back to the drawing board — or more accurately, the flavour lab.Instead of stripping alcohol out of something that was never meant to be sober,
they invented something entirely new: Phonetic wines.
Phonetic wines are non-alcoholic wine alternatives. Inspired by a classic wine style, but crafted from botanicals, fermentation and juices. Phonetic wines sound like wine, are served like wine, and pair with food like wine — but they’re something entirely new.Designed to be non-alcoholic — from the first sip to the last drop.
Instead of dealcoholizing a fresh and citrusy spumante, they made a SPUH-MAN-TAY. Equally fresh, equally pleasing, but without a drop of alcohol.
After more than two years of relentless trials and the help of Belgian’s finest universities, they cracked it. A drink with body, balance, and a finish that actually lingers.
We are not here to imitate.
We’re not here to replicate.
We’re here to redefine.
This is drinking, done differently.
So if you’re ready for the good times,
pop a bottle and pour some clever pleasure.
Envision a rock festival's electric pulse, where the crowd parts like the Red Sea for the imminent mosh pit. At its epicenter you find an almost primal force, shirtless and sporting long wild manes. That would be Milan in his natural habitat. Bet you wouldn't peg him for a bio-engineering whiz, but it's that very fusion of raw energy and engineering ingenuity that makes our drinks stand out. When he’s not busy crashing into other people without a shirt, Milan makes sure production goes smoothly. He’s also constantly experimenting with new techniques/ingredients to develop and improve our products.
Flashback to '06, when 50 cent ruled the airwaves, and scooby doo bracelets were worn with pride. The scene is set at a local library in Flanders. In comes our protagonist, a boy of 9 years old dragging a trolley bigger than himself, brimful with books. That’s Simon, and it’s quite hard to find a picture of young him without a book. His interest in the living world around him drove him to become a bio-engineer, but in his heart he is a storyteller. His purpose within the company is to share the companies story with the world and to inspire people to indulge in some clever pleasure. He also makes sure bills are paid in time and orders coffee.
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